Luis is the CEO of Everable and the Founder of The CoolSculpting Leadership Network on Linkedin
As soon as we foresaw the upcoming situation, we gathered everything -tools, strategies, promos, social media, we mean everything whatsoever!- to prepare our clients to face the pandemic times. Do you want to see it to believe it? Today we want to share one of the most outstanding success stories among our client list: Dr. Sanderson from Elite Health Hawaii. Keep reading to find out about his Corona-experience and how he collected cash & bounced back after Covid-19!
Have you ever asked yourself how you can stand out from the competition? We bet you do! In today's episode, we'll talk about all you need to know & implement to get a formidable competitive advantage! From keeping up with trends to tactics and creating your very own secret sauce to spice your practice with success! Let's dive into all the tools you need to grow your practice.
Should you be marketing even when your doors are closed? The short answer is yes! Businesses have to continually innovate & adapt in order to come out on top of any situation. So maybe this time around your marketing WILL be and look different, but it shouldn't be non-existent. You, as a business owner, can set up yourself for success to thrive not only during but AFTER this and any crisis.
In today's episode, we want to break down four key steps we identified as essential to come back steady after jumping out of the COVID-19 quarantine. We might have lost Q2, one of the most valuable periods for our clients given the demand created by people getting ready for summer, and probably our customer will be facing a hard time coming back to the world when the economy re-opens -maybe they are still scared of contagion, or they’re part of the workforce reduction- but fret not, we have a plan to help you out.
COVID-19 arrived in America and forced us into a completely unexpected quarantine period that has shaken the ground under everyone’s feet. Us, as entrepreneurs understand that this crazy situation is scary and that now more than ever uncertainty is knocking on our front door. But remember: YOU ARE NOT ALONE. Entrepreneurs are recession-proof. We resist, we create & find new ways to keep pushing forward.
Have you set up goals for your business yet? Depending on what stage business is in, you should be creating specific goals that will help you take it to the next level. In this week's episode of the MedSpa Accelerator Podcast, we talk about the 4 main stages that an aesthetics business can go through. We explain what is happening in each of these stages and what are the objectives you need to focus on to keep moving forward. This episode is one you will want to really listen to and pause as we ask you some questions about your business, it's future and what is it that you want to do with it. Are you ready? Let's dive in!
You get leads and they come in, but do they make an investment with you? In this podcast episode, Dana Smith from Laser Smart Skin joins us to tell us her secret on how she has been having a 90% close rate on cold leads! That means that for every 10 people, 9 end up purchasing a service. How amazing is that? Not only does she close them, but has been able to up-sell them and make this an extremely profitable campaign. And if you have not guessed it yet, yes, it's all in the consultation and follow up. But we don't want to give anything away, so just click play!
Not just running marketing campaigns while receiving your customers can get a little draining. But it might even be inefficient, you could be losing valuable customers, and you don't even know it! Let us share with you a powerful tool created to help people like you to boost their MedSpa to the limit -and beyond-!
Marketing is a field that quickly moves forward so there are a bunch of new terms emerging every now and then and we want to make sure YOU know them. Whether you are planning your marketing for next year, talking to a new marketing company or you just want to understand your numbers and strategies better, these are 36 Marketing Concepts You Need To Know as a business and medspa owner.
You've got a pop-up event coming up and have no idea what to do to make it successful? This episode starts at the very basics, talking about what a pop-up event is and how to determine if it is a good opportunity for your business. We then talk about some of the things you should prep prior to the event and well as actionable tactics to get people to come to you. If you have been struggling with this part o your business, or you just want some fresh ideas, this episode is for you!
Want to avoid some of the mistakes when it comes to your MedSpa marketing? Or maybe you are already doing some of these and are not sure why they’re not working. Keep on listening. In this episode of the MedSpa Accelerator Podcast, we talk about the 5 Ways You Are Killing Your MedSpa Marketing Plan, and not in a good way.
Of course, you want to make sure your business keeps growing; you want to keep bringing in revenue. But sometimes you get stuck in the process. You feel like you can't hit the bottom line. Today we want to help you out with this business bump. Get ready to write down the four guaranteed ways to increase your revenue!
Do you have a set of expectations and processes for your staff when handling the phones? What about a training system so that every single call is an opportunity to not only help but close a current or potential client? We know that a negative experience or first impression will turn clients off to their consultation and will make them less likely to show up and make a purchase. Which is why this week's MedSpa Accelerator Podcast we discuss why and how to handle the phones for optimal results. Join us today to learn how to handle the phones in your Medspa for optimal results.
3 functions, one pixel. You’ve probably heard of the term before, and people might have told you that you need it for marketing purposes. But what exactly is a Facebook pixel and how will it help? In today’s episode, we get a little technical and explain once and for all what a Facebook pixel is and how you can use it in your marketing strategy. Plus, members of our exclusive Facebook Group will get extra content where you can learn how to get your Pixel. Join us today!
In this episode, Luis and Maripili talk about some of the best practices to follow up and schedule your new leads to get better conversions. After working with many MedSpas and practices around the U.S. and Canada, we noticed some key things that make following up with a lead more successful. We cover the different media you can use, how frequently and how to make it easier and more effective for your staff and front desk. Tune in today to listen to the full episode.
In this episode, we talk about the 5 five things your Med Spa Website MUST have in order to convert leads into potential customers. Listen in to learn some of these quick tips you can do within an hour to start getting more leads into your practice. PLUS, this episode comes with a downloadable PDF that you can print out or send to your webmaster so they can make these changes.
Confused about where to start investing in online marketing? In this article, you'll find some advice for your first steps in the online market!
In this episode, we talk about the 5 five things your Med Spa Website MUST have in order to convert leads into potential customers. Listen in to learn some of these quick tips you can do within an hour to start getting more leads into your practice. PLUS, this episode comes with a downloadable PDF that you can print out or send to your webmaster so they can make these changes.
In this episode, we talk all about the process of hiring a new marketing agency for your MedSpa. We talk about what you should be looking for, what you need to have before you start the process and what kind of questions you should ask when looking for a Marketing Agency.
In this episode, we have a very special guest with us, Molly DeVries from Orenda Med Spa from Castle Rock, Colorado. Make sure to tune in and learn how she's gone from Employee to running her own med spa and opening a second location after her first year in business.
In this week’s episode, we talk about the 9 numbers you need to keep consistent track of. First off, we talk about the importance of the data that this gives you, which will help you make the best decisions on where and when to spend your money wisely for your specific goal. Identifying these numbers is very valuable. It can answer a lot of the questions you might have within your business. It will help you understand it better and create a strategy. Overall, this data will give you the leverage you need to grow your business.
We all know that transitioning from working IN the business to ON the business can be challenging.
On today's episode of Grow Your Med Spa we have Leon Garber, CEO of Dermacare of Hampton Roads share his experience in working with us. Click in to have a listen.
Does your cosmetic practice advertise to acquire clients? If so did you know that most practices waste 90% of the advertising dollars by advertising to people who are not interested. Right now there are only 3% of the market that is actively pursuing a purchase of what you sell... just take a look at the graphic below:
Today I'd like to share a case study video I created on how we're generating $33 CoolSculpting consult request. NOT JUST LEADS... Consult Request. Watch the video below to learn more.
Would you rather let MORE people know about CoolSculpting? Or, would you rather tell MORE of the RIGHT people? Right now, there are hundreds of people actively searching for CoolSculpting. And we can identify them by NAME.
Google and Facebook work really well to get leads for CoolSculpting. But, they both have some serious drawbacks. Google AdWords is REALLY expensive. You pay a very high Cost Per Click for CoolSculpting. In some markets, it can be up to $100 per click.
120 leads in 7 days – that’s the kind of marketing campaign that’s a game changer for business. And that’s exactly what we did for this CoolSculpting Med Spa through our 3-Part Everable Marketing Framework…
People love deals. That’s why sites like Groupon, Livingsocial, etc. attract so many customers. And when it comes to the medical spa business, that’s no different. Before I go any further, you might be thinking.. “I dislike Groupon, it brings me the worst clients”. Many of you have tried it...
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In this two-part episode, we talk all about events for your medspa. We know how hosting events can help your practice generate revenue and expand your brand, which is why making it a success is crucial. Having the right strategies in place when it comes to planning your event will give you the head-start you need. Dive into this episode and discover how you can make your event more appealing and download the exact form we give our clients to help them reach their revenue goals.
Marketing is a field that quickly moves forward so there are a bunch of new terms emerging every now and then and we want to make sure YOU know them. Whether you are planning your marketing for next year, talking to a new marketing company or you just want to understand your numbers and strategies better, these are 36 Marketing Concepts You Need To Know as a business and medspa owner.
Have you ever asked yourself how you can stand out from the competition? We bet you do! In today's episode, we'll talk about all you need to know & implement to get a formidable competitive advantage! From keeping up with trends to tactics and creating your very own secret sauce to spice your practice with success! Let's dive into all the tools you need to grow your practice.